OK Go's New Music Video Will Never Let You Down

When it comes to totally unique, visually arresting music videos, OK Go won't let you down. Their latest triumph -- for the song "I Won't Let You Down,"and this time around, bandmates Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross had something bigger in mind. Much bigger.

Though the video starts with just the four of them dancing and zipping around on seated Segways, it quickly grows to include a troupe of about 30 synchronized dancers with colored umbrellas -- and then thousands upon thousands of synchronized dancers with colored umbrellas.

 Near the end of the song, the camera flies up by remote-controlled drone to offer a bird's eye view of the display. Seen from above, it becomes something like a larger-than-life Lite-Brite, with the open umbrellas acting as neon pegs and forming pictures and words with each beat.


The video -- unveiled Monday, Oct. 27, on the Today show -- was shot by film director Morihiro Harano, according to Billboard. And it took "approximately 50 to 60 tries to get it right."

Watch OK Go's  I Won't Let You Down music video: